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A basic guide to finding business information.
Last Updated: Feb 29, 2016 URL: http://research.lhup.edu/business Print Guide RSS UpdatesEmail Alerts

Introduction Print Page


Welcome to the LHU Libraries LibGuide for Business Information. This page provides help for finding different types of business information in both print and online sources.

Check the Course Research Guides for information designed to meet the needs of students in a particular course.

MANG 317: Entrepreneurship

MANG 425: International Business

MANG 475: Senior Capstone Seminar in Strategic Management

MRKT 200: Intro to Marketing

MRKT 410: Marketing Research

Your comments and questions are welcome.


Industry Research

EBSCOhost Business Source Complete. (Use Enhanced Business Searching Interface.) Provides full text for more than 2300 journals; country economic reports from the EIU, Global Insight, ICON Group and CountryWatch; detailed company profiles for the world's 10,000 largest companies from Datamonitor; market research reports; industry reports; country reports; company profiles; and SWOT analyses. Updated daily.

LexisNexis Academic. Provides standard directory information on public and private companies worldwide. Includes annual reports and other SEC filings. Includes local, private companies. Also provides business news from newspapers, news wires, TV and radio broadcast transcripts, and blogs.

Gale Virtual Reference Library. Includes reference works about companies and industries.

Encyclopedia of American Industries (2 volume reference book) Call Number HC102 .E53 2008

Encyclopedia of Global Industries (electronic reference book) This electronic reference source chronicles the history, development and current status of the world's most lucrative and high profile industries.

Market Share Reporter (reference book) Call Number: HF5410 .M35 2008
Current edition in Reference collection. Older editions in library main stacks.

U.S. Census Bureau: Economic Census and more

Industry Research Using the Economic Census (reference book) Call Number HC101 .B594 2004

Websites for industry associations (For example, American Beverage Association)


    Company Research

    Find information about a company. Compare information produced by that company with information from other sources.

    LexisNexis Academic: Includes regional, national, and international newspapers, plus extensive company information from a variety of reference sources. Select the "Get Company Info" box on the lower right side and search by company name or by ticker symbol.

    Business Source Complete: Includes articles from magazines, trade publications, and scholarly journals. Also has company and industry profiles, market research reports, SWOT analyses, and product reviews. For best results, begin with a general keyword search and then filter the results.

    Company websites. Financial data is often found in a link called investor relations or investor information.

    Edgar from the U.S. Securities & Exchange Commission (SEC) provides all 10-K, 10-Q, and other documents that public corporations must file with the SEC.

    Annual Reports online provides a single site to search for corporate annual reports.

    Library Catalog (PILOT): Find books written about a company.


      Library Catalog

      Search the Library's Catalog - PILOT

      Find Books & Media


      U.S. Census

      U.S. Census

      The U.S. Census will tell you how many people there are in the U.S. who fit your target demographics. For example, if your product is targeting 18-29 year-olds, here's where you find the total population number for that target. You can also identify population numbers for women 35-55, home owners, people who own condos, people who earn over $75,000, and many other demographic groups.


      American Factfinder is the main site for U.S. Census data. It includes many details of U.S. demographics and provides provides detailed data on age, sex, households, families, the population in group quarters, and housing units from the 2010 census. Click on the blue Topics bar on the left hand side of the screen and you will see a list of available data tables in the center of the page. You can also start here with the 2010 Census Summary File 1.

      Data in American FactFinder can be from a number of different sources so remember to cite your source accordingly. Note the year the data was collected, who collected it, and how (for example, estimate or not).



      SRDS Directories

      SRDS databases help you determine the number of potential targets you can reach.

      Use the link above, or connect through the library home page by selecting "Find articles" then "Databases A-Z" then "S" then SRDS.

      SRDS Homepage

      Direct Marketing Lists:

      Find lists of people buying something like your product. How many customers can you find here? That gives you a number of potential targets.

      Search by "Keyword Search," and try lots of different keywords that might describe your targets and/or their purchases.

      View this short tutorial from SRDS to learn more about searching the Direct Marketing List.

      Consumer Magazine Media:

      Find magazines that your targets will read. At the bottom of each listing find the circulation numbers--for the number of targets you can reach with each.

      You can limit your search by Media Type, Classification, or Audit & Audience Data.

      View the short tutorial from SRDS to learn more about searching the Consumer Magazine Media collection.



      Google AdWords

      Google Adwords lets you find the number of people searching each month for particular words or phrases that describe your product or service.

      Google has merged the Keyword Tool and the Traffic Estimator to create a new Keyword Planner. To access the Keyword Planner, you need to have a Google account, but you do not have to pay.

      Learn the Setup and Basics of the Keyword Planner at https://support.google.com/adwords/?guide=21899# or watch the Getting Started with Google AdWords video at http://youtu.be/tx2L6EGa9DY.

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