Welcome to the LHU Libraries LibGuide for Business Information. This page provides help for finding different types of business information in both print and online sources.
Check the Course Research Guides for information designed to meet the needs of students in a particular course.
Your comments and questions are welcome.
Passport. (Formerly Passport GMID). Provides business intelligence on countries, consumers, and industries. Includes statistics, reports, topical comment, and business information sources for more than 200 countries with extended coverage of 80.
EBSCOhost Business Source Premier. (Use Enhanced Business Searching Interface.) Provides full text for more than 2300 journals; country economic reports from the EIU, Global Insight, ICON Group and CountryWatch; detailed company profiles for the world's 10,000 largest companies from Datamonitor; market research reports; industry reports; country reports; company profiles; and SWOT analyses. Updated daily.
Market Share Reporter (reference book) Call Number: HF5410 .M35 2008
Current edition in Reference collection. Older editions in library main stacks.
. Provides standard directory information on public and private companies worldwide. Includes annual reports and other SEC filings. Includes local, private companies. Also provides business news from newspapers, news wires, TV and radio broadcast transcripts, and blogs.
Encyclopedia of American Industries (2 volume reference book) Call Number HC102 .E53 2008
Encyclopedia of Global Industries (electronic reference book) This electronic reference source chronicles the history, development and current status of the world's most lucrative and high profile industries.
U.S. Census Bureau: Economic Census and more
Industry Research Using the Economic Census (reference book) Call Number HC101 .B594 2004
Websites for industry associations (For example, American Beverage Association)
Find information about a company. Compare information produced by that company with information from other sources.
: Includes regional, national, and international newspapers, plus extensive company information from a variety of reference sources. Select the "Get Company Info" box on the lower right side and search by company name or by ticker symbol.
Business Source Premier: Includes articles from magazines, trade publications, and scholarly journals. Also has company and industry profiles, market research reports, SWOT analyses, and product reviews. For best results, begin with a general keyword search and then filter the results.
Company websites. Financial data is often found in a link called investor relations or investor information.
Edgar from the U.S. Securities & Exchange Commission (SEC) provides all 10-K, 10-Q, and other documents that public corporations must file with the SEC.
Annual Reports online provides a single site to search for corporate annual reports.
Library Catalog (PILOT): Find books written about a company.
The U.S. Census will tell you how many people there are in the U.S. who fit your target demographics. For example, if your product is targeting 18-29 year-olds, here's where you find the total population number for that target. You can also identify population numbers for women 35-55, home owners, people who own condos, people who earn over $75,000, and many other demographic groups.
American Factfinder is the main site for U.S. Census data. It includes many details of U.S. demographics and provides provides detailed data on age, sex, households, families, the population in group quarters, and housing units from the 2010 census. Click on the blue Topics bar on the left hand side of the screen and you will see a list of available data tables in the center of the page. You can also start here with the 2010 Census Summary File 1.
Data in American FactFinder can be from a number of different sources so remember to cite your source accordingly. Note the year the data was collected, who collected it, and how (for example, estimate or not).
Statistical Abstract of the United States is another source of the census and other statistical information for the U.S. For example, click on the link for USA Statistics in Brief on the right side of the screen under the Summary Statistics heading. Check the links on the left and right sides of the screen if you need more detailed information.
SRDS databases help you determine the number of potential targets you can reach.
Use the link above, or connect through the library home page by selecting "Find articles" then "Databases A-Z" then "S" then SRDS.
Direct Marketing Lists:
Find lists of people buying something like your product. How many customers can you find here? That gives you a number of potential targets.
Search by "Keyword Search," and try lots of different keywords that might describe your targets and/or their purchases.
View this short tutorial from SRDS to learn more about searching the Direct Marketing List.
Consumer Magazine Media:
Find magazines that your targets will read. At the bottom of each listing find the circulation numbers--for the number of targets you can reach with each.
You can limit your search by Media Type, Classification, or Audit & Audience Data.
View the short tutorial from SRDS to learn more about searching the Consumer Magazine Media collection.
Find circulation numbers for the number of local (or national) targets you can reach with each newspaper.
Select from the list of DMAs or use a keyword search.
View the short tutorial from SRDS to learn more about searching Newspaper Media.
Business Publication Media:
Find the number of businesses (or biz executives) you can reach if your product/service will sell to businesses.
Select from Media Type, Business Classifications, Healthcare Classifications, Market, Classified Advertising, or Audited Publications.
View the short tutorial from SRDS to learn more.
Local Market Audience Analyst:
Find basic demographics for Designated Market Areas or for counties by using Demographic Overview.
Find numbers of people within a DMA or county who enjoy specific lifestyle behaviors by using the Market Profile Reports, Lifestyle Ranking Index. Select from categories such as Alcohol & Tobacco, Apparel & Jewelry, or Travel.
Find out other characteristics of people in your target market by using Lifestyle Analysis Reports. Use the information to determine likely ways of reaching your market. For example, if people who drink cognac also travel internationally, you might advertise your cognac in a travel magazine.
Find the market location with the greatest potential interest in a specific behavior by using Market Potential Report. For example, the greatest potential market of people who prefer to drive a luxury vehicle is San Francisco, CA.
PRIZM reports examine groupings with common traits (urbanicity, wealth, family composition).
View the SRDS tutorials for more details on searching Local Market Audience Analyst.
Google Adwords lets you find the number of people searching each month for particular words or phrases that describe your product or service.
Google has merged the Keyword Tool and the Traffic Estimator to create a new Keyword Planner. To access the Keyword Planner, you need to have a Google account, but you do not have to pay.